Marketing Digital: 30 termos em inglês para você aprender
O setor de marketing digital tem crescido muito ao longo dos anos e se intensificou especialmente durante a pandemia. Muitos negócios físicos se viram na obrigação de migrar para plataformas digitais para se manterem vivos e ativos.
O idioma inglês é constantemente utilizado neste mercado. Os termos muitas vezes nem são traduzidos. Há muito conteúdo para estudar sobre a área mundialmente disponível na internet.
Separamos abaixo 30 vocabulários em inglês para você se familiarizar. E, como a Alt Idiomas não utiliza tradução, as explicações foram dadas totalmente em inglês. Confira:
- Ad Creative Banner, video, image, or audio – these are the creatives inside your ad;
- Affiliate: they promote someone else’s products or services and receive a commission for that;
- Algorithm Update Large-scale changes related to algorithm updates that involve the way Google and search engines index sites, blogs etc;
- Attribution Models Set of rules that distributes credit for sales and conversions designated to specific touchpoints in the purchase funnel;
- Backlink when your website link is added to someone else’s site;
- Bid Your bid is the highest price you are willing to pay per click to rank a keyword;
- Branded Keywords keyword with a brand or product name;
- Behavioral Marketing Target audiences based on behavior. Then nurture leads with personalized campaigns;
- Bounce Rate Percentage of single interaction visits to a website. People that did not move to another page neither clicked any button, etc;
- Buyer Persona Represents your ideal buyer based on demographics, characteristics, and online behavior;
- Churn Percentage of customers that end a subscription or stop buying your products and services;
- CPA Cost Per Acquisition. New client or lead;
- CPC Cost Per Click. The price you pay for each click;
- CPL Cost-per-Lead. When you pay for each lead generated by a campaign;
- CPM When you pay per thousand impressions;
- CPV Cost-per-view. Payment by every 30 sec or more of your video is watched or when people interact with your ad;
- CRO Conversion Rate Optimization. Here you basically do something to improve your conversion rate;
- Domain Authority A search engine ranking score that calculates the probability of your website ranking high on a Search Engine Ranking Page;
- H Tags H tags refer to headings. H1 is the highest level and H6 is the lowest, like a title;
- KPI Key Performance Indicators evaluate the progress of specific business goals. Conversion, engagement, etc;
- Link Building It works as the infrastructure for search engine crawlers;
- Long Tail Keyword specify or characterize the main keyword using other words that follow the core keyword;
- Outbound Marketing You go after your client using marketing methods;
- Pay Per Click (PPC) You pay every time someone clicks on your link, your ad and so on;
- Publishers People or companies who advertise product in their digital spaces, and receive a commission for the results;
- ROI Return on Investment. Profit or loss from an investment;
- SEM (Search Engine Marketing) Any strategy that wants to gain website traffic by ads is considered SEM;
- SEO (Search Engine Optimization) starts with keyword research to check the terms your audience is using on Google;
- SERP (Search Engine Ranking Page) The page where a search engine displays the results of a search query;
- UTM A snippet of code that checks traffic sources and monitors the campaign performance.
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